The current market for Muslim tourism has great possibility for growth with increasing attention gained worldwide to create greater revenue in the tourism sector. The current Muslim population consists of 1.6 billion people around the world (or one-fourth of the world’s population). With over 240 million in ASEAN alone, this is a large market group with high potential. Indonesia and Brunei Darussalam key target markets of Thailand. Tourism Authority of Thailand (TAT) has created the “Thailand Muslim Friendly Destination” guidebook to offer travel information for Muslim tourists featuring halal restaurants, Mosques, suitable accommodations and much much more.