![\"\"](\"https:\/\/www.phuketemagazine.com\/phuket-vegetarian-festival-2024\/wp-content\/uploads\/2017\/12\/S__24133650-768x1024.jpg\")
<\/p>\nThe long holiday season is starting and lasts on and off until Chinese New Year 2018. Many people are looking for the best gift for their lover, family and friends. Well, we consider Phuket pineapples as great gifts. After a successful promotional campaign last year Phuket\u2019s legendary pineapples are back!<\/p>\n
<\/p>\n
Perhaps you\u2019ve already heard of this delicious local fruit\u2019s reputation and of its delicate taste along with its sweet and sour crunchy texture. It\u2019s certainly unique and much sought after. \u00a0Khun Pracha Samakkhi knows very well about this and been leading the campaign supporting Phuket\u2019s pineapples for a while now. Khun Wirachai Pranveerapaibool, the Managing Director of this organization mentions that the main point of the project is to increase the revenue for farmers and to conserve the unique character of Phuket\u2019s pineapples. So, the organization set about branding and repackaging the image of local pineapples. Normally pineapples come into fruition around February, close to Chinese New Year celebrations. Pineapples are an auspicious fruit and the Chinese Hokkien\u2019s name for the pineapple also has positive connotations so Phuket locals use the pineapple as a sacred fruit during the celebrations. So the best 100 pineapples were selected and packaged as gifts in this New Year\u2019s season. The pineapples are packed in a good quality wooden box and sell at 1,543 baht per piece. \u00a0Yes, you read that correctly! This was for a symbolic reason; 543 is the size of Phuket Island and the \u20181\u2019 stands for the best premium.<\/p>\n
![\"\"](\"https:\/\/www.phuketemagazine.com\/phuket-vegetarian-festival-2024\/wp-content\/uploads\/2017\/12\/S__24576014-768x1024.jpg\")
<\/p>\n
![\"\"](\"https:\/\/www.phuketemagazine.com\/phuket-vegetarian-festival-2024\/wp-content\/uploads\/2017\/12\/DSC_9826-1024x681.jpg\")
<\/p>\n
The past year\u2019s promotional campaign was more successful than hoped and there was a press conference in December so that people could order a fresh batch of this famous fruit.<\/p>\n
![\"\"](\"https:\/\/www.phuketemagazine.com\/phuket-vegetarian-festival-2024\/wp-content\/uploads\/2017\/12\/DSC_9780-1024x681.jpg\")
<\/p>\n
![\"\"](\"https:\/\/www.phuketemagazine.com\/phuket-vegetarian-festival-2024\/wp-content\/uploads\/2017\/12\/S__24576012-1024x767.jpg\")
<\/p>\n
There are three main criteria that ensure the best quality of Phuket\u2019s pineapples: weight, shape, and taste. These criteria were set by Phuket\u2019s agriculture group and farmers that have had experience in planning the health of pineapples for many years now. But it\u2019s not only the quality of the pineapple itself that is important the packaging is also crucial. The box is made of wood with the same quality of an expensive wine box. There is also decorative paper packaging in a \u2018Year of the Dog\u2019 motif designed by a Russia artist named Ludmila Letnikova who is enthusiastic about Phuket culture. The package also includes a Chinese card wishing good health and wealth as well as a bronze medal guaranteed by the provincial governor.<\/p>\n
![\"\"](\"https:\/\/www.phuketemagazine.com\/phuket-vegetarian-festival-2024\/wp-content\/uploads\/2017\/12\/S__24133651-1024x768.jpg\")
<\/p>\n
![\"\"](\"https:\/\/www.phuketemagazine.com\/phuket-vegetarian-festival-2024\/wp-content\/uploads\/2017\/12\/S__24256515-768x1024.jpg\")
<\/p>\n
![\"\"](\"https:\/\/www.phuketemagazine.com\/phuket-vegetarian-festival-2024\/wp-content\/uploads\/2017\/12\/MG_2425-1024x683.jpg\")
<\/p>\n![\"\"](\"https:\/\/www.phuketemagazine.com\/phuket-vegetarian-festival-2024\/wp-content\/uploads\/2017\/12\/S__24576013-1024x768.jpg\")
<\/p>\n","protected":false},"excerpt":{"rendered":"